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Advertising, Paper & Ephemera

People have bought and sold goods since ancient times, and they have advertised their goods for sale for just as long. Ancient Egyptians used steel carvings and papyrus signs to advertise their wares. Romans put up posters on walls to advertise gladiator events, and in the Middle Ages, town criers would call out when and where local open markets would be held.

Advertising changed dramatically with the invention of the printing press around 1440. Print advertising suddenly became affordable, allowing businesses to reach many more people through newspapers and fliers than they ever had before. Classified ads first appeared in 1631 in France, and in 1891, Sears ran the first direct marketing campaign in when it mailed postcards to 8,000 potential customers.

Those who collect advertising memorabilia are often particularly interested in promotional products including souvenirs or household items that include a brand logo, like Budweiser neon lights or the Buddy Lee jeans doll.

Collectors of ephemera, items that were only meant to be used for a short time, often bid on paper collectibles such as letters, tickets, stereopticon cards, labels, and greeting cards, including valentines. Letters, cards, airline tickets, stock certificates, and more specialized vintage paper items like ancient scrolls can also be categorized as ephemera in the collecting world. The highest price ever paid for a letter at auction was $6 million in 2013. It was written by Francis Crick, one of the co-discoverers of the nature of DNA, to his son Michael, explaining the "secret of life."

Recommended Items at Auction

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PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
Jul 01, 10:00 PM CEST
PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
by Asté Maison de ventes
Est: $0- $0
$404 Bids
PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
Dec 07, 1:30 AM EST
PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
by Lawsons
Est: AUD0- AUD0
AUD103 Bids
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PORCELAIN MUNICIPALITY SIGN CITY PUEBLO COLORADO
Jul 01, 10:00 PM CEST
PORCELAIN MUNICIPALITY SIGN CITY PUEBLO COLORADO
by Carlo Bonte Auctions
Est: €0- €0
€202 Bids
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HUSSA BREWING BANGOR WI PARAGON BEER TIN SIGN
Jul 01, 10:00 PM CEST
HUSSA BREWING BANGOR WI PARAGON BEER TIN SIGN
by Carlo Bonte Auctions
Est: €0- €0
€202 Bids
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PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
Jul 01, 11:30 PM CEST
PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
by Carlo Bonte Auctions
Est: €0- €0
€202 Bids
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TIN SIGN CHEVROLET SALES & SERVICE HERON LAKE MN
Jul 01, 10:00 PM CEST
TIN SIGN CHEVROLET SALES & SERVICE HERON LAKE MN
by Carlo Bonte Auctions
Est: €0- €0
€102 Bids
DIE CUT PORCELAIN SIGN KURTH'S BEER COLUMBUS WI
Jul 01, 10:00 PM CEST
DIE CUT PORCELAIN SIGN KURTH'S BEER COLUMBUS WI
by Asté Maison de ventes
Est: $0- $0
$102 Bids
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DIE CUT PORCELAIN SIGN KURTH'S BEER COLUMBUS WI
Jul 01, 10:00 PM CEST
DIE CUT PORCELAIN SIGN KURTH'S BEER COLUMBUS WI
by Carlo Bonte Auctions
Est: €0- €0
€101 Bid
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COLUMBIA GRAFONOLA TIN SIGN BRAINERD MINNESOTA MN
Jul 01, 11:30 PM CEST
COLUMBIA GRAFONOLA TIN SIGN BRAINERD MINNESOTA MN
by Carlo Bonte Auctions
Est: €0- €0
€101 Bid
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TIN LITHO SIGN BIG BANG SAFETY CELEBRATOR CANNONS
Jul 01, 11:30 PM CEST
TIN LITHO SIGN BIG BANG SAFETY CELEBRATOR CANNONS
by Carlo Bonte Auctions
Est: €0- €0
€101 Bid
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COLUMBIA GRAFONOLA TIN SIGN BRAINERD MINNESOTA MN
Jul 01, 10:00 PM CEST
COLUMBIA GRAFONOLA TIN SIGN BRAINERD MINNESOTA MN
by Carlo Bonte Auctions
Est: €0- €0
€101 Bid
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TIN LITHO SIGN BIG BANG SAFETY CELEBRATOR CANNONS
Jul 01, 10:00 PM CEST
TIN LITHO SIGN BIG BANG SAFETY CELEBRATOR CANNONS
by Carlo Bonte Auctions
Est: €0- €0
€101 Bid
GOOD YEAR TIRES AUTO SUPPLIES TIN SIGN WEST UNITY
Dec 31, 4:00 PM CET
GOOD YEAR TIRES AUTO SUPPLIES TIN SIGN WEST UNITY
by Asté Maison de ventes
Est: $0- $0
$101 Bid
COLUMBIA GRAFONOLA TIN SIGN BRAINERD MINNESOTA MN
Jul 01, 10:00 PM CEST
COLUMBIA GRAFONOLA TIN SIGN BRAINERD MINNESOTA MN
by Asté Maison de ventes
Est: $0- $0
$101 Bid
PORCELAIN MUNICIPALITY SIGN CITY PUEBLO COLORADO
Jul 01, 11:30 PM CEST
PORCELAIN MUNICIPALITY SIGN CITY PUEBLO COLORADO
by Asté Maison de ventes
Est: $0- $0
$101 Bid
TIN LITHO SIGN BIG BANG SAFETY CELEBRATOR CANNONS
Jul 01, 11:30 PM CEST
TIN LITHO SIGN BIG BANG SAFETY CELEBRATOR CANNONS
by Asté Maison de ventes
Est: $0- $0
$101 Bid
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PORCELAIN SIGN MASSEY HARRIS FARM MACHINERY
Jul 01, 10:00 PM CEST
PORCELAIN SIGN MASSEY HARRIS FARM MACHINERY
by Carlo Bonte Auctions
Est: €0- €0
€101 Bid
PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
Jul 01, 11:30 PM CEST
PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
by Asté Maison de ventes
Est: $0- $0
$101 Bid
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PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
Jul 01, 10:00 PM CEST
PORCELAIN SIGN RUSK OIL CO PHILADELPHIA PENNSYLVANIA GLOBOLINE MOTOR OIL
by Carlo Bonte Auctions
Est: €0- €0
€101 Bid
TIN LITHO SIGN BIG BANG SAFETY CELEBRATOR CANNONS
Jul 01, 10:00 PM CEST
TIN LITHO SIGN BIG BANG SAFETY CELEBRATOR CANNONS
by Asté Maison de ventes
Est: $0- $0
$101 Bid
PORCELAIN MUNICIPALITY SIGN CITY PUEBLO COLORADO
Jul 01, 10:00 PM CEST
PORCELAIN MUNICIPALITY SIGN CITY PUEBLO COLORADO
by Asté Maison de ventes
Est: $0- $0
$101 Bid
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OSTERSCHRIFT UND BRIEF
Mar 20, 10:00 AM EDT
OSTERSCHRIFT UND BRIEF
by Eldred's
Est: $300- $500
$3000 Bids
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OSTERSCHRIFT UND BRIEF
Mar 20, 10:00 AM EDT
OSTERSCHRIFT UND BRIEF
by Eldred's
Est: $300- $500
$3000 Bids
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OSTERSCHRIFT UND BRIEF
Mar 20, 10:00 AM EDT
OSTERSCHRIFT UND BRIEF
by Eldred's
Est: $300- $500
$3000 Bids

Sellers Who Sell Advertising, Paper & Ephemera


Asté Maison de ventes

Asté Maison de ventes

Carlo Bonte Auctions

Carlo Bonte Auctions

Eldred's

Eldred's

Lawsons

Lawsons